& Tradition is a furniture, lighting and accessories company founded in 2010 in Denmark, which has a timeless charm. The name is a clear reference to the company's mission which looks to the past and the origins of Nordic design with a contemporary style. Past and future coexist together, mingle and contaminate each other. There is a strong link between craftsmanship and modern design, between Nordic tradition and high quality.

The company has recovered and re-edited sketches and projects by the great masters of design, Panton, Jacobsen, Lassen, alongside young contemporary designers.
The result is a collection of ethical, intimate and discreet products, designed to last over time, through sustainable production that respects nature.